Press release | For immediate release
Optimum Media Group and pointblank Music School announce strategic partnership to support the next generation of DJs and producers
Evermix-led collaboration brings together education, equipment, content creation and live experiences to help emerging artists develop their craft, build an audience and create new career opportunities.
Learn the craft. Get the tools. Share your talent. Build your audience.
LONDON, 7 October 2026 - Optimum Media Group (OMG) and pointblank Music School have announced a wide-ranging strategic partnership designed to provide additional opportunities, services and real-world experiences for pointblank students, while creating new content, events and campaigns that will grow the partners' respective communities.
Led on behalf of OMG by Evermix, the collaboration draws on the strengths of several businesses across the group, including DJ equipment retailer DJ Kit and live events brand We Call It Dance. Together with pointblank's music education expertise and creative community, the partnership connects the key stages of a modern artist's journey: developing their skills, accessing the right technology, capturing and sharing their performances, and building an audience.
The partnership responds to a rapidly changing landscape for emerging talent. There have never been more routes for DJs and producers to reach listeners, but the competition for attention has never been greater. Technical ability remains essential - but increasingly, artists also need the confidence and tools to create compelling content, present themselves consistently and turn individual performances into opportunities.
A practical partnership built around student opportunity
The programme combines education, technology, content and live experience through a series of initiatives:
- Education and workshops - joint tutorials, masterclasses and artist-led sessions showing students how to record, review, improve and share their work.
- Student benefits - dedicated Evermix Pro access and exclusive offers on Evermix hardware and wider DJ and production equipment through DJ Kit.
- Content and community - collaborative educational and social content distributed across pointblank, Evermix, DJ Kit and partner channels.
- Live experience - opportunities for students to learn, perform and engage with artists and industry professionals through OMG's event network.
- Career and profile-building - practical support that helps emerging artists turn their music and performances into content, grow their audience and create pathways into the industry.
What's happening first
The first phase builds on an Evermix workshop recently hosted at pointblank and featuring artist AmyElle, who spoke to students about her career and performed live. Further activity will include an Evermix and pointblank DJ workshop at the We Call It Dance weekender at Butlin's Skegness in November 2026.
The partners are also exploring a broader DJ and music-production course offering in Ibiza, developed with key organisations and industry partners on the island. Additional campaigns, student offers and events will be announced as the programme develops.
Leadership comments
"This partnership brings together businesses that support artists at complementary stages of their development. pointblank helps students build the creative and technical foundations; DJ Kit gives them access to the equipment they need; and Evermix helps them capture, share and amplify what they create. Add the live opportunities offered through We Call It Dance and we can create a genuinely connected pathway from the classroom to the audience. We are delighted to be working with Rob and the pointblank team to turn that shared ambition into practical benefits for students."
- John Devonshire, Founder & CEO, Optimum Media Group
"Our focus has always been on giving students the knowledge, confidence and real-world understanding they need to build sustainable careers in music. Working with Optimum Media Group and brands such as Evermix, DJ Kit and We Call It Dance allows us to extend that learning beyond the classroom - connecting our students with technology, content platforms, live experiences and a wider creative community. It is a natural partnership with significant potential, both in the UK and internationally."
- Rob Cowan, Founder & CEO, pointblank Music School
ENDS
Notes to editors
About Evermix
Evermix is a platform that helps DJs record, stream and share their performances, through the EvermixBox5 and the Evermix Pro app.
About Optimum Media Group
Optimum Media Group is a group of businesses operating across music technology, DJ retail, media and live entertainment. Its portfolio includes Evermix; DJ Kit, a leading specialist retailer of DJ and music-production equipment; and We Call It Dance, a live events brand creating large-scale experiences for electronic music audiences.
About pointblank Music School
pointblank Music School is an international music education provider offering courses in music production, DJ performance, sound engineering, singing and songwriting, music business and related creative disciplines. Its programmes combine practical learning with insights from artists and industry professionals, helping students develop the skills and networks needed to pursue careers in music.
Media enquiries
Evermix / Optimum Media Group: Macky Drese - macky@evermix.fm
Read pointblank's announcement here.